For the TOWS matrix, simply create a chart where your internal pieces (Strengths and Weaknesses) intersect with the external aspects (Opportunities and Threats). Remember from our last article that these letters are just an acronym for Strengths, Weaknesses, Opportunities, and Threats. You’ve probably noticed that TOWS is simply SWOT spelled backwards. It is a simple but effective way to brainstorm specific strategies to address the results of your initial SWOT investigation.
SWOT analyses can be interesting, but what should you do with the resulting information? This is where the TOWS matrix becomes a useful tool. Many organizations utilize a SWOT analysis to identify organizational strengths and weaknesses. Is your organization setting goals based on the TOWS Matrix
